Hi, I’m Ruba.

I’m a Staff Content Designer—currently working at Meta Superintelligence Labs, focusing on media generation and consumption experiences.

I love UX writing, model design, experimentation, and product strategy. I’ve worked on enterprise and consumer products—from API platforms for developers and payment features for consumers to AI experiences for pro creators and day-to-day users.

My design portfolio is password-protected. To access it or reach me, drop me a line.