hi, I’m ruba.

I’m a Staff Content Designer—currently working at Google DeepMind on the Gemini app. Prior to that, I worked at Meta Superintelligence Labs, focusing on AI media experiences.

I love UX writing, model design, experimentation, and product strategy. I’ve worked on enterprise and consumer products—from API platforms for developers and payment features for consumers to AI experiences for pro creators and day-to-day users.